Playtech Plans Huge Mobile Expansion Following Revenue Growth

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Recent industry development saw Playtech, a well-known name among many Australian online casino players, release their financial results for the third quarter of 2012. As the name behind some of our most popular online and mobile casinos for Australian residents, such as Betfair Casino and Casino.com, their ongoing success is testament to an excellent all round product that appeals to players internationally. In solely financial terms, gross income for the quarter reached €79.9 million – approximately AU$100 million, up significantly from €61.5 million (AU$78 million) for the same quarter in 2011. Of particular interest to readers of Online Casino Australia is the fact that the company’s largest growth area in the quarter was online and mobile casino software provision, which increased in revenue by a hugely impressive 33%.

Casino.comRevenues across the board, from Australia and Asia to Europe, rose significantly in all markets. Asia in particular was a strong growth area for the company, with 29% coming from the continent, 9% more than a year prior. This news no doubt offset the news that Playtech’s market share in Europe reduced, indicating that while they are perhaps not providing software to quite as many online casinos, they are doing an excellent job of monetising the operations that they already have in place.

The CEO of Playtech, Mor Weizer, was naturally in buoyant mood following the publication of the results and offered an insight into where Playtech will be focusing much of its resources over the coming year. Much of the improved performance was down to the creation of new partnerships all over the world, which was joined as a success story by the quick uptake of the company’s Mobile Hub and Mobile Bingo platforms. There is an industry wide consensus that the mobile market is undoubtedly the place to be over the coming months and that is where much of Playtech’s future growth is intended to come from.

One of the driving factors in the need for increased mobile opportunities is the fact that Playtech’s poker division posted a reduction in market share for the very first time as part of the third quarter results. Online poker on the whole has seen a reduction in participation across the board and, in a strange contrast to the online casino industry, usually sees players finding their feet online before trying their hand at the live game. One bright spot in related news for poker at Playtech is that Betfair, a recommended casino operator for Aussie fans, has dropped Ongame as its provider in favour of Playtech’s iPoker network which may well serve to boost revenues back up to previous levels.

As things stand, mobile casino gaming opportunities for Playtech fans in Australia are somewhat limited. Indeed, each of our recommended mobile casinos for Australian players, such as All Slots Mobile and Royal Vegas Mobile, are powered by their main competitor, Microgaming. However, this is no deterrent for Playtech, who will no doubt see Australia as just one of the markets that are ripe for international mobile expansion as more of their existing partners launch their mobile platforms to the local market. In the same way that Microgaming’s Spin3 platform is designed to render full versions of popular titles across a range of mobile devices such as iPhones and iPads, the Playtech Mobile Hub also brings full sized equivalents of first class titles to smartphones and tablets. The uptake of the Mobile Hub in Australia could well be one of the major mobile casino developments in the country in 2013, something that will no doubt come out in the company’s results this time next year.

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