Aristocrat continues to go from strength to strength in the international gaming industries and the Aussie pokies developer is rapidly establishing itself as one of the true superpowers of the scene. Their position of strength was confirmed this week with the announcement of their financial results for the six months up to March 31st, which saw an increase in profit after tax of 9.1 percent to $57.4 million. Part of the success was put down to an increased market share in the hugely important North American market, together with benefits from taxation and currency exchange.
It was also noted that Aristocrat retains its position as the market leader in the Asia Pacific region with noticeably strong sales in Australia – something that looks set to continue given how many new land based casinos Aussie players can expect in the coming years. Their online division also contributed heavily with a fivefold increase in revenue, indicating that while the online games are blocked here, there is certainly an appetite for some all-time classic pokies around the world.
Jamie Odell, CEO and Managing Director at Aristocrat, commented on the results, saying: “These gains flow directly from the rapid improvements we are making in the breadth, depth and competitiveness of our game portfolios, which have been exceptionally well received by customers and players across our priority segments.”
“Increased profitability in North America was driven by outstanding share growth in our gaming operations footprint and average fee per day. Impressive gains were made over the half year in Australia; this is the first time since mid-2010 that Aristocrat has led the Queensland market. In Asia Pacific, Aristocrat held its leading market share. This has been achieved by leveraging the industry’s best technology and creative talent to attack key segments with high quality, tailored game portfolios.”
The growth of our favourite developer shows no signs of slowing down, with plenty of new titles on the horizon and a renewed focus on their classics, which we’ve been covering over the last couple of weeks here on the site. If you’d like to experience some Aristocrat style action online without any regard for the blocks on the real games then be sure to check out our great Aristocrat section, where we cover some of the biggest and best titles of all time!