Aristocrat Expands Into Online Gambling Along with OpenBet

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Some time ago Aristocrat Leisure Limited, the Australian firm has entered into an agreement with a software maker for sportsbook and online gambling, OpenBet Technologies Limited. According to this agreement, OpenBet would develop the land pokie titles of Aristocrat for online gambling. Aristocrat is a supplier of land-based gambling systems in Australia. It has several highly popular games that OpenBet, which is based out of the UK is going to adapt for the Internet (Some of them like Queen of the Nile, Indian Dreaming or 50 Lions are already online but only playable in some countries).

When the games would be converted, they would be available to the operators through the game package launches of OpenBet and also through its subsidiaries and operators in other regulated gaming markets. According to the CEO of OpenBet, David Loveday, this is a major partnership with Aristocrat, and it shows how OpenBet is capable of working with companies so as to ensure the availability of the best content to online operators.

He further adds that the gaming industry is undergoing a change where successful land-based gaming content is switching to online platforms. He says that the top platform offered by OpenBet allows firms like Aristocrat to reach their ever-growing and wide audience with their top content.

According to OpenBet, the first of the pokie games that will be adapted includes Geisha Pokies. This pokie game features 5 reels and 20 paylines. And, the online version would feature all the original colors, thrill, and graphics from the land-based version. They would also be adapting leading titles from the popular series, “Wicked Winnings” pokies.

From the side of Aristocrat, the Australian land-based gambling major, Sam Nickless says that this agreement is going to give his company the chance to progress their online content strategy at a very fast rate. Adding their leading games along with the expertise and reputation of OpenBet would help create a great offer for both operators and players.

Aristocrat Online runs through its partnership with Internet gaming platforms that offer games to Internet gaming operators. It has already built a partnership along with GameAccount Network. Currently the Australian gaming major is expanding its operations with OpenBet and also with Chartwell. And, currently the game titles are offered via operators like Mecca Bingo, Bet365 and Money Gaming.

Nickless further added that they are highly satisfied after watching the early performance of their games on the online platform. At the same time they have received positive feedback from their operators. Their strategy has been to bring their top gaming content within the easy reach of players in all the markets where the games can be played legally.

He further adds that the new developments are allowing them to display their games to higher number of operators at a faster rate. And, this has helped them to reach more players. He says that the Australian firm, Aristocrat has chosen the software makers who have had a highly positive standing in terms of offering dependable content delivery, security and compliance, and access to leading operators from regulated gaming markets. It is to be noted that OpenBet is based out of London.


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