Aristocrat Partners with OpenBet to Expand Online Offering

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Aristocrat Leisure Limited, a leading light in Australian gambling technology and services, has penned a deal with OpenBet Technologies Limited to allow both to expand their offerings in online gambling.

A key factor of the deal sees OpenBet utilising their experience and expertise to translate some of Aristocrat’s most popular land based pokies into software suitable for online casinos in Australia and around the world. Aristocrat has long been at the forefront of bricks and mortar electronic gaming, and they see UK-based OpenBet as the ideal technology partner to bring their most loved games to a wider audience.

Converted games are expected to form part of the regular game packages launched by OpenBet and its subsidiaries. David Loveday, the CEO of OpenBet, acknowledged the size and scope of the deal, referring to the partnership as “major” and qualifying how the deal demonstrates the commitment of both companies to bringing the best of online gambling to operators around the world.

Further to the deal itself, Loveday identified a trend whereby there is certainly a market for traditionally offline content to be delivered online. The goodwill built up with Aristocrat’s brands in Australia and around the world makes gaining traction in a crowded industry much easier.

The first of Aristocrat’s pokies to be adapted for an online audience is schedule to be Geisha Pokies. A mainstay of local casinos, the five reel games will be faithfully recreated to work seamlessly in an online environment. The Wicked Winnings series of pokies are each also considered to be strong candidates for conversion.

Sam Nickless, the Managing Director of Emerging Business at Aristocrat, sees the deal as an opportunity to remove all obstacles related to getting Aristocrat’s pokies online and in front of more players. OpenBet’s reputation as a leading player in the online space only served to sweeten the deal, with their technical prowess already well known around the industry.

The company are already seeing results, with the first conversions being received favourably by operators and players alike. This early success is, according to Nickless, the driver that will see them actively try to bring their games to as many players as possible throughout the world by working with partners with experience of a wide range of experience and contacts in regulated gambling markets.

Alongside the OpenBet partnership, Aristocrat will continue to develop its links with GameAccount and Chartwell, who have been working together to bring Aristocrat’s titles to the likes of Mecca Bingo and Bet365.


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