Whether you frequent the land based casinos and clubs of Australia, or have only a passing interest in offline gaming, there are a few big brands that you’re certain to have heard of and know for the quality of their games. No other country is as passionate about the pokies as we Aussies, so it is no surprise that there are plenty of different companies involved in delivering the games. Some are international powerhouses with only a minor presence, such as Bally, while others offer niche games as part of a wider portfolio like Konami. However, when it comes to big name games that deliver time and time again, there are three that you need to know about. Funnily enough, it is those developers that we’re focusing on in detail here in the feature!
Where else is there to start than with the granddaddy of them all? Australia’s own Aristocrat has been the dominant name in pokies gaming for as long as anyone cares to remember and they continue to crank out quality action without ignoring their truly impressive back catalogue. They are the force behind some of the country’s defining games like Queen of the Nile, Where’s the Gold and Choy Sun Doa, and if you’re still passionate about the old favourites then you’ll be pleased to know that you won’t have to look too hard for a Legends cabinet. Combine that with the availability of brand new games on a monthly basis and you can see exactly why they hold more than a third of the market.
Aristocrat Pokies Online
Aristocrat has done more than many land based developers when it comes to creating an online presence. Indeed, many of their most popular pokies, such as those mentioned above, have been redesigned for online delivery and are available worldwide – except here in Australia. The company don’t want to bite the hand that feeds it in such a highly regulated market and so their action is limited to offline venues. If you want the same experience online, then you should check out our recommended Microgaming casinos, as the online only developer has taken clear inspiration from Aristocrat over the years. Whether you’re after an Egyptian them, Reel Power style all pay action or just about anything else, our recommended casinos are the place to be.
Coming in second to Aristocrat in the domestic market is another Aussie company and Ainsworth certainly has close ties to the market leader. Len Ainsworth founded Aristocrat Leisure in 1953 and left in 1994 while retaining a large shareholding. Rather than returning to the company, he formed Ainsworth Game Technology and continues to head up the operation. Their games are, in fairness, pretty similar to Aristocrat’s as you’d expect, but constant innovation and new developments mean that they are hugely popular alternatives on the land based scene.
Ainsworth Pokies Online
Unlike Aristocrat, Ainsworth has placed very little focus on converting their games for an online audience. In fairness, it means that there are no games for Aussies to miss out on and players from anywhere in the world will be hard pressed to find online Ainsworth action. It certainly allows their games to remain unique among land based players and we won’t complain too much if that’s how it stays. Nevertheless, if you want similar action online then, given the similarity between Ainsworth and Aristocrat pokies, Microgaming casinos continue to provide your best bet.
Coming in third in terms of Aussie pokies market share is IGT and it isn’t a position that they’re used to being in. They are dominant in the US and compete with companies like Novomatic in Europe, but here they are noticeably behind Aristocrat and Ainsworth. In fairness, that doesn’t make their games particularly scarce and if you want to check out new releases and classics alike, your local Crown or Echo casino will definitely have what you’re after. Their branded games are particularly popular, so if you enjoy movie tie-ins, this is one to watch.
IGT Pokies Online
Aristocrat’s efforts at bringing their pokies to online players are admirable, but they pale in comparison to IGT who have a huge range of online pokies, each based on some of their land based classics. Sadly, there may be plenty of them, but like their Aristocrat counterparts, they’re blocked from play here. As far as alternatives go, we’d recommend taking a closer look at Net Entertainment casinos, as their branded pokies are among the finest games that you’re ever likely to play. Check out our featured NetEnt partner brands for Aussie players for more on getting straight into the action.